Whyte Bikes and the crazy world of the UK cycle market.

The bicycle market is very strange. After the financial crash it seemed that every distributor in Europe thought that the streets were paved with gold here in the UK and so their bikes arrived in their thousands. There were brands you may have heard of and many you hadn’t. The market had not grown so…

Breaking the rules – Whyte S 150 review

For years the rule was 26” despite its poor performance. And that is why dissenters have been saying, since the eighties, that the wheel needed to be bigger. Then someone threw away the rule book and, easy, fast, comfortable and confidence inspiring riding arrived. The 29er went main stream and life was sweet. Or so…