Last night I attended a meeting hosted by WSCC in partnership with the South Downs  National Park Authority to launch their campaign to bring high spending visitors from London to the county. They have identified cycling as the key element to do this. Look at what Sky have done, they too sort an activity that would attract one an all in order to get into the fabric of British society. Their accountants will tell you if it is working, we, cycle riders or fans, know that it is at least giving us unimaginable benefits.